Let's Talk Instagram Marketing!
As a state titleholder, part of my job is creating an online presence that furthers the national brand of the Miss Volunteer America Organization. Being part of a growing organization, I’m also faced with the responsibility of recruiting girls to compete in our state competition. I’ve found that one of the best tools for finding new recruits is Instagram. One of the prime demographics on Instagram is 15- to 35-year-olds, so I use various methods to extend my reach. Did you know that Instagram has a professional dashboard for your profile? This is one of my favorite tools for seeing the performance of my posts. Once clicked, you can immediately see the number of views and interactions on your page, as well as the total followers. From here, you can click each category for a deeper understanding of your reach. Each section shows the content that receives the most views or interactions, as well as the percentage of followers and non-followers respons...