It's Time To Follow the Rise of Social Media

    Nowadays many don't listen to the radio or read the newspaper, which means that marketing teams must find new strategies to attract attention. In pageantry a lot of our promotion of not only the organization, but our own service initiatives happen online. We must work to keep up with trends so we can use the algorithm to reach the right demographic. 

    One part of the reading that stuck out to me was how some companies learned how to use online engagement to grow their reach. This got me wondering how I could use the concept of viewer engagement to continue to grow my viewing rates from being follower dominant to non-follower dominant. In the case of pageants, it's not as simple as selling a product. Instead, we are trying to convince teens and young women that our organization is the right fit for them. I thought about the possibility of inviting titleholders from our state organization and beyond to do joint livestreams to share their story. Since the goal is to show every young woman that there is a place for her in our organization, I think it's pivotal that we provide a diverse number of testimonials. Additionally, I'm currently working on interviewing students with involvement in the arts about the impact the arts have had on their lives. My whole service initiative is focused on accessibility, involvement, and awareness in the arts. By inviting new people to speak about their experiences it not only provides a variety of perspectives but invites new viewers to see how they connect to my content. 

    While the concept of using engagement to further a brand isn't new, the way it was presented challenged me to think about how I can incorporate that into my work. With the algorithm constantly evolving, I feel the connections people can make to your content can mean the difference between getting a scroll or a view to your profile.