What My Social Media Class Taught Me (That I Didn't Learn on Social Media)
As my first year of college wraps up, I’ve been thinking a lot about the classes that actually changed how I see the world— and surprisingly, Principles of Social Media was one of them. Going into the course, I thought I already knew everything I needed to about social media. I mean, I use Instagram daily, scroll TikTok like it’s my job and keep up streaks on Snapchat. But it turns out there’s a lot more going on behind the scenes— and now, I can’t unsee it. One of the first things I learned was that the algorithm is everything— and it's also constantly changing. The content we see, the posts that blow up and even the trends we think are totally organic are often the result of calculated, ever- evolving algorithms. I always thought going viral was kind of random, but there’s actual strategy behind it, and that strategy has to keep shifting. Social media users, especially creators and brands, have to adapt constantly or risk being left behind. Wh...